Mindworks’ Weblog

Thinking Matters

Welcome to the Mindworks Blog

Posted by Andrew Cooper on December 24, 2006

Welcome to the Mindworks Blog. As the name of my business suggests (I’m a freelance management consultant), I’m interested in anything connected with how we think- in particular how we learn and innovate.

How the mind actually works is still largely a mystery, as Bob May (former Chief Scientific Adviser to the UK Government and President of the Royal Society) and his interviewees pointed out in his excellent Radio 4 series ‘What Remains To Be Discovered‘. Why is it, for example, that I’m able to remember, for example, my parent’s first telephone number when there are many more useful things that I’d like to be able to recall but can’t? So far as the hardware is concerned, we know that it’s got something to do with the 100 billion neurons in the brain, but that’s about it. The precise physical means by which that number (Crayford 25780, in case you’re wondering) is encoded and stored is, quite simply, an unknown.


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